PÜR Gum's Slogans & Taglines

PÜR Gum is a premier international confectionery and health-wellness brand that commands exceptional market equity as a global leader in aspartame-free, better-for-you chewing gum. Founded in 2010 by entrepreneur Jay Klein and headquartered in Toronto, Canada, the brand operates as the core flagship asset of The PUR Company Inc. PÜR permanently disrupted the legacy $20-billion global gum market with its foundational "Kick Aspartame" philosophy—replacing chemical and artificial sweeteners with 100% Swiss-made xylitol to build allergen-free, vegan-friendly products that compromise neither taste nor safety. Under the active executive leadership of CEO Jay Klein, who returned as a guest investor on CBC's Dragons' Den for its 20th-season special in February 2026, the high-volume enterprise has scaled into a dominant industry challenger. According to Circana market data, PÜR ranks as the fastest-growing gum brand in the United States among brands over 1 million units sold, while maintaining its position as the number-one best-selling gum brand on Amazon across North America. Capitalizing on its Sweets & Snacks Expo "Most Innovative New Product" accolade for its "Jumbo Sourz" line, the disruptive category leader mass-distributes its extensive catalog of clean-label gums and mints to major grocery networks, health food stores, and digital storefronts across more than 50 countries.