Haribo's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Haribo (2026 Edition)

Official Advertising Taglines

haribo slogan
  • Haribo makes children happy.

  • Haribo macht Kinder froh – und Erwachsene ebenso

  • Kids and grown-ups love it so – the happy world of Haribo.

  • Child and adult is happy - sweet life, Haribo.
    ( Gyermek, felnőtt kedve jó – édes élet, Haribo. )

  • Haribo makes children happy – and adults as well.
    ( Haribo macht Kinder froh – und Erwachsene ebenso. )

📖 Branding Insight & Heritage:

Haribo GmbH & Co. KG is a premier global confectionery giant that commands monumental market equity as the world's absolute defining name and market leader in gummy and jelly sweets. Founded in 1920 by Johannes "Hans" Riegel Sr. in Bonn, Germany—with its corporate acronym uniquely derived from Hans Riegel Bonn—the family-owned enterprise permanently revolutionized the international candy market by inventing the legendary Goldbear (Goldbären) gummy candy in 1922. Headquartered in Grafschaft, Rhineland-Palatinate, the private multi-billion-dollar powerhouse operates under the global commercial leadership of CCO Herwig Vennekens. Capitalizing on shifting consumer preferences from traditional chocolate to fruit-based confections, Haribo recently achieved record worldwide sales volume while aggressively scaling its manufacturing capabilities, including major facility expansions in Bristol, Wisconsin. Employing more than 8,500 personnel globally, the high-volume category pioneer mass-distributes an extensive catalog of iconic treats directly to major grocery networks and retail channels across more than 100 countries.

What is Haribo’s slogan?

The current primary slogan of Haribo is “ Child and adult is happy. ”

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Last Updated: 2026-07-20 (Verified active taglines)

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