Heinz Tomato Ketchup's Slogans & Taglines

Heinz Tomato Ketchup is a flagship ketchup brand produced by the H. J. Heinz Company, now part of Kraft Heinz, first introduced in 1876 by Henry J. Heinz in Pittsburgh, Pennsylvania. Originally sold as "Catsup," the product was crafted from five simple ingredients including sun-ripened tomatoes and was distinguished by its use of clear glass bottles to showcase purity—a revolutionary departure from competitors who hid inferior products in brown containers. The brand's iconic "57 Varieties" slogan was coined in 1896 when Heinz spotted a shoe advertisement for "21 styles" and was inspired to create something even more memorable; he chose 57 because 5 was his lucky number and 7 was his wife's, despite the company already producing over 60 products. Core offerings today span the classic tomato ketchup alongside organic, no-added-sugar, reduced-sugar, and sriracha variants, available in the legendary glass bottle, squeezy bottles, and portion-control packets. Brand messaging has evolved through multiple iconic campaigns: the 1987 platform The best things come to those who wait by Leo Burnett, which celebrated the slow pour from the glass bottle; the 2009 promise It Has to Be Heinz; and the heritage positioning that Heinz makes everything taste better. In 2015, the H. J. Heinz Company merged with Kraft Foods to form Kraft Heinz, and today Heinz Tomato Ketchup remains the world's most iconic ketchup, with over 650 million bottles sold annually and official NASA approval for use on the International Space Station.