Good & Plenty's Slogans & Taglines

Good & Plenty is a brand of licorice candy first produced in 1893 by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania, making it the oldest branded candy still in production in the United States. The candy consists of a narrow cylinder of sweet black licorice coated in a hard candy shell, forming bright pink and white capsule-shaped pieces. The name was chosen with "Good" describing the taste and "Plenty" advertising the generous amount of licorice packed into each bite. Core offerings today remain centred on the classic licorice candy, now produced by The Hershey Company under a licensing agreement with current brand owners Highlander Partners. Brand messaging has been anchored since 1893 by the iconic slogan Love my Good and Plenty!, which used direct, personal language to forge an emotional connection with consumers. In the 1950s, the brand introduced the beloved cartoon mascot Choo Choo Charlie, a railroad engineer who shook his box of candy like a train's wheels, accompanied by the catchy jingle based on The Ballad of Casey Jones. Other memorable slogans include Good and Plenty: The Licorice Candy with the BIG Taste! and You can't beat Good and Plenty—the candy treat that's dandy and sweet! Today, Good & Plenty remains a nostalgic fixture at movie theatres and concession stands, its distinctive purple packaging and pink-and-white capsules instantly recognisable to generations of American candy lovers.