Heath bar's Slogans & Taglines

The Heath bar is a candy bar made of toffee, almonds, and milk chocolate, first created in 1928 by brothers Bayard and Everett Heath in Robinson, Illinois. The Heaths had opened a combination candy store, ice cream parlor, and manufacturing operation in 1914, and later acquired a toffee recipe from a Greek confectioner via a traveling salesman. In 1928, they began marketing it locally as Heath English Toffee, proclaiming it America's Finest. Early advertisements positioned the bar as a virtual health product, with the motto at the bottom reading Heath for better health!—surrounded by illustrations of milk, cream, butter, and cheese. The bar was originally made by hand until 1942, when a major commercial breakthrough came with a $175,000 U.S. Army order; the bar's long shelf life made it ideal for soldiers' rations throughout World War II. In 1950, the Heath Toffee Ice Cream Bar was developed and franchised to other dairies. The brand was sold to Finnish company Leaf, Inc. in 1989, which was subsequently acquired by The Hershey Company in 1996. Today, the wrapper's vintage brown colour scheme features a small seal proclaiming Heath the Finest Quality English Toffee, and the bar remains a beloved ingredient in ice cream, cookies, and confections worldwide.