Hershey's's Slogans & Taglines

The Hershey Company traces its origins to 1894, when Milton S. Hershey established the Hershey Chocolate Company in Derry Township, Pennsylvania, after selling his Lancaster Caramel Company to focus exclusively on chocolate. In 1900, he introduced the Hershey's Milk Chocolate Bar, making milk chocolate an affordable luxury for everyday Americans, followed by the iconic Hershey's Kisses in 1907. The brand's portfolio expanded through innovation and acquisition to include Reese's Peanut Butter Cups, Kit Kat (under license), Jolly Rancher, Twizzlers, and SkinnyPop, evolving from a pure chocolate manufacturer into a diversified snacking powerhouse. Its slogan history mirrors this journey: from the foundational "The Great American Chocolate Bar" and the affectionate "A Kiss for You," through Depression-era practicality with Mr. Goodbar's "Tasty Lunch," to the playful duality of "Sometimes you feel like a nut, sometimes you don't" for Almond Joy and Mounds, and the enduringly permissive "There's no wrong way to eat a Reese's." Renamed from Hershey Foods Corporation in 2005, the company now produces over 80 million Kisses daily, cementing its status as one of the world's largest confectionery and snacking enterprises.