Perry's Ice Cream's Slogans & Taglines

Perry's Ice Cream was founded in 1918 when H. Morton Perry purchased a milk route in Akron, New York, operating as Perry's Dairy. The pivotal moment came in 1932 when the Akron High School cafeteria manager—Morton's sister-in-law—asked him to supply ice cream for the students. Using a cherished family recipe and his tried-and-true motto "Make sure you put in enough of the good stuff," Morton churned the first batch on his kitchen stove with his son Marlo. What began as a single school delivery grew into a fourth-generation family enterprise, now employing over 400 team members and distributing across ten states from New York to Virginia. The portfolio spans more than 100 flavours, from timeless classics to whimsical creations like Grasshopper Pie and Fireball, alongside frozen novelties and a thriving contract manufacturing business. The brand's slogan evolution traces a path from founder Morton Perry's homely "good stuff" philosophy to the memorable 1980s "Pick Perry's" campaign and the enduring declaration "Life is a bowl of Perry's," capturing a century of frozen comfort rooted in Western New York dairy heritage.