Ruffles's Slogans & Taglines

Ruffles is a brand of ruffled (crinkle-cut) potato chips founded by Bernhardt Stahmer in 1948. The distinctive crinkle-cut design was created to deliver a thicker, sturdier chip that breaks less in bags, offers a more satisfying crunch, and holds more dip. The Frito Company acquired the rights to Ruffles in 1958, and the brand became part of the Frito-Lay family after the 1961 merger with H.W. Lay & Co. Its iconic slogan, "Ruffles have ridges," has celebrated the brand's unique texture for generations. Now produced by Frito-Lay, a subsidiary of PepsiCo, Ruffles has grown into the second-best-selling potato chip brand in the United States, with sales exceeding $1.8 billion in 2023. As the Official Chip of the NBA, it continues to prove that a simple ridge can make every bite bolder, crunchier, and more delicious.