Nik Naks's Slogans & Taglines

Nik Naks is a brand of extruded corn snack first launched in the United Kingdom in 1981 by Sooner Snacks. Distinguished by its uniquely knobbly texture and vibrant flavour profiles, the brand quickly established itself as a distinctive presence in the British snack market. Core offerings today include the iconic Nice 'n' Spicy, Rib 'n' Saucy, and Tangy 'n' Cheesy variants, all characterised by their crunchy, irregular shapes achieved through a specialised extrusion process. The brand has transitioned through several ownership changes, including Golden Wonder's acquisition of Sooner Snacks in 1992, United Biscuits in 2006, and ultimately KP Snacks in 2012. Brand messaging has evolved from the provocative early-2000s slogan Eat the Freak to the contemporary platform What's your Nak? Own it., introduced during a 2021 packaging refresh fronted by the beloved mascot Nik the Nak. Today, Nik Naks remains one of the most recognisable corn snack brands in the United Kingdom, distributed under the KP Snacks portfolio.