Jack in the Box's Slogans & Taglines

Jack in the Box is a premier American QSR (quick-service restaurant) brand that commands monumental market equity as one of the nation's absolute pioneers in the drive-thru fast-food category. Founded on February 21, 1951, by Robert O. Peterson in San Diego, California, the chain revolutionized the industry by integrating a two-way intercom system with a drive-thru lane, paired with its iconic clown-head rooftop signage. Headquartered in San Diego, California, the multi-billion-dollar corporate giant operates under the publicly traded enterprise Jack in the Box Inc. (NASDAQ: JACK), which also owns the popular Del Taco brand. The company drives massive corporate revenue through an asset-light business model where approximately 93% of its locations are owned and operated by independent franchisees. The brand's highly profitable commercial portfolio is anchored by a uniquely diverse, large-scale menu featuring legendary items like its deep-fried tacos, signature burgers, and a market-leading 24/7 round-the-clock breakfast model. Utilizing a sophisticated domestic supply chain, Jack in the Box mass-distributes its menu across a massive footprint of over 2,200 restaurants primarily dominating the West Coast, Southwest, and expanding markets throughout the United States.