Chili's's Slogans & Taglines

Chili's Grill & Bar is an American casual dining restaurant chain founded in 1975 by Larry Lavine in a converted Dallas garage. Born from a passion for great burgers and an unpretentious atmosphere, the brand introduced fajitas to mainstream America in 1984 and became a pioneer of the casual-dining category. Its iconic slogans—<"Like no place else," "Pepper in Some Fun," and "More Life Happens Here"—reflect a philosophy of bold flavour, lively ambience, and genuine connection. In 1983, Norman Brinker acquired the chain and injected operational rigour, transforming it into a global powerhouse. Today, under Brinker International, Chili's operates over 1,600 locations across 30 countries, famous for its sizzling fajitas, legendary ribs, and hand-crafted margaritas. It remains a symbol of Tex-Mex hospitality, American entrepreneurial spirit, and the enduring belief that great food tastes best when shared with good friends.