Bagel Bites's Slogans & Taglines

Bagel Bites are a frozen snack pizza bagel that transformed after-school snacking into a pop-culture phenomenon. Invented in the mid-1980s by Stanley Garczynski and Bob Mosher in Fort Myers, Florida, the brand used specially produced miniature bagels topped with marinara and cheese to create a quick, craveable treat. In 1991, Heinz—owner of Ore-Ida—acquired the company and introduced Bagel Bites to supermarkets nationwide, where its catchy advertising jingle—adapted from the 1957 hit "Sugartime"—became an earworm for a generation. Originally marketed to parents as a healthier option, the brand pivoted in the early 2000s with skateboarding legend Tony Hawk, repositioning itself as the cool after-school snack. Today, under Kraft Heinz, Bagel Bites offers flavours ranging from Cheese & Pepperoni to Supreme and Breakfast varieties, proving that a tiny bagel, when topped with pizza, can deliver outsized joy.