Vlasic Pickles's Slogans & Taglines

Vlasic Pickles is an American brand of pickles that has turned a simple preserved cucumber into a pantry staple and pop-culture icon. The story began in 1912 when Croatian immigrant Frank Vlasic opened a creamery in Detroit, Michigan. His son Joe expanded the business into milk distribution before branching into Polish-style pickles in the 1930s. The pivotal moment came in 1942 when the family began packing pickles in glass jars instead of barrels, making them more accessible and launching the brand that would dominate American shelves. In 1974, Vlasic introduced its legendary mascot—the Vlasic Stork, a Groucho Marx-inspired bird who delivered pickles instead of babies and proclaimed, "Vlasic is the best tasting pickle I ever heard!" This playful campaign, rooted in the folklore that pregnant women crave pickles, propelled the brand past competitors. After passing through Campbell Soup Company and Pinnacle Foods, Vlasic is now part of Conagra Brands. Today, with its signature crunch and iconic stork still gracing every jar, Vlasic remains a symbol of American food innovation, family entrepreneurship, and the enduring belief that a great pickle should be heard before it is tasted.