Chicken of the Sea's Slogans & Taglines

Chicken of the Sea is a packaged seafood provider with a legacy stretching back over a century. Founded in 1914 as Van Camp Seafood by Frank Van Camp in California, the company rebranded in 1930 when it adopted the name fishermen had long used for white albacore tuna—<"chicken of the sea"—a nod to the fish's mild flavour and pale colour. In 1952, the brand introduced its iconic mermaid mascot, who has graced packaging ever since. A pioneer in responsible sourcing, Chicken of the Sea initiated its dolphin-safe policy in 1990 and became a founding member of the International Seafood Sustainability Foundation in 2009. Now headquartered in El Segundo, California, and owned by Thailand's Thai Union Group, the brand offers a diverse range of canned, pouched, and cupped seafood including tuna, salmon, shrimp, and crab. With a commitment to transparency and ocean stewardship, Chicken of the Sea remains a symbol of American pantry tradition and the enduring belief that great seafood should be both delicious and responsibly sourced.