Hooters's Slogans & Taglines

Hooters, Inc. is an American casual dining restaurant chain founded on April 1, 1983, in Clearwater, Florida, by six businessmen with no prior restaurant experience. Originally conceived as a tongue-in-cheek venture, the brand combined a beach-shack atmosphere with American bar food—most notably its hand-breaded chicken wings—served by the iconic Hooters Girls. The name itself is a playful double entendre, referencing both the owl's call and a comedic Steve Martin routine. The concept quickly transcended its joke origins, expanding through franchising to over 400 locations across 29 countries. Its self-described identity as "delightfully tacky yet unrefined" captured a bold, irreverent spirit that made it a pop-culture fixture. After decades of ownership by private equity, the brand returned to its original franchisees in 2025, who are now steering a revitalisation focused on quality ingredients and community connection. Today, Hooters remains a symbol of American casual dining audacity and the enduring power of a brand built on personality, wings, and unapologetic fun.