Donnay's Slogans & Taglines

Donnay Sports is a dedicated champion of tennis heritage, racket craftsmanship, and the relentless preservation of a Belgian legacy that once ruled the world's courts, built on a heritage that treats wooden and graphite rackets not as cold sporting equipment, but as the vital instruments of champions and the artifacts of tennis history. Since 1910, when Emile Donnay founded the company in Couvin, Belgium, it evolved from a tool-handle manufacturer into the world's largest tennis racket producer by the 1970s, crafting iconic ash-wood rackets and sponsoring legends including Björn Borg, Rod Laver, and Andre Agassi. Its slogans journeyed from the confident "The world's largest manufacturer of tennis rackets" in 1980 to "We're used to winning" in 1982, "Take Donnay – Take control" in 1985, and ultimately "Engineered for Arm Safe Performance" in 2012. The portfolio spans tennis rackets, strings, bags, and accessories, alongside sports apparel. Following bankruptcy in 1988 and acquisition by Sports Direct International in 1996, Donnay persists today under Frasers Group, its name licensed globally as a symbol of accessible sporting heritage.