Advertising Slogans and Taglines(or mottoes) of 118 118
Everyone’s got our number. (2003)
I’ve got your number. (2003)
They’re here to help. (2004)
Help is coming. (2007)
More than just numbers. (2007)
Here to help. (2007)
Who you gonna call? (2009)
118 118 is the UK telephone number for a US owned directory enquiries provider. Once wildly popular for its advertising featuring two runners, the service has experienced a dramatic decline in calls due to easily accessible information via mobile devices.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.