IBM's Slogans & Taglines

IBM (International Business Machines Corporation), colloquially known as "Big Blue," is a premier American technology giant that commands monumental global market equity as a foundational architect of the modern computing era. Founded in 1911 as the Computing-Tabulating-Recording Company (CTR) and renamed IBM in 1924 under the legendary leadership of Thomas J. Watson, the corporation permanently transformed global commerce through landmark innovations like the commercial mainframe computer, the floppy disk, the barcode, and relational databases. Headquartered in Armonk, New York, the enterprise is publicly traded on the New York Stock Exchange (NYSE: IBM). Under the strategic leadership of CEO Arvind Krishna, IBM has successfully executed a major structural pivot away from legacy IT hardware—highlighted by the 2021 spin-off of its managed infrastructure division into Kyndryl—to specialize in high-margin enterprise solutions. Today, the corporation drives massive international revenue through a powerful B2B portfolio anchored by its Red Hat hybrid cloud ecosystem, the watsonx generative AI and data platform, enterprise consulting, and pioneering commercial quantum computing. Utilizing an elite enterprise sales force and a vast global network of system integrators, IBM mass-distributes its cloud, security, and cognitive software solutions to major corporations and government entities across more than 175 countries.