Micromax's Slogans & Taglines

Micromax Informatics is an Indian multinational electronics company founded in March 2000 by Rahul Sharma, Vikas Jain, Sumeet Arora, and Rajesh Agarwal. Initially established as an IT software company specialising in embedded systems, the company pivoted to mobile handsets in 2008, launching the X1i feature phone with a month-long battery backup that addressed India's power infrastructure challenges. By 2014, Micromax had grown to become India's second-largest smartphone company and the world's tenth-largest mobile phone vendor. The brand built its reputation on democratising technology through affordable innovations, including dual-SIM phones, QWERTY devices, and the Canvas series of smartphones. Today, its portfolio extends beyond mobile phones to encompass tablets, LED televisions, laptops, and home appliances including air conditioners and washing machines. Brand messaging has evolved from the foundational philosophy "Nothing like Anything" through the bold "Nuts: Guts: Glory" period to the 2020 comeback call "We are In for India", reflecting its enduring commitment to empowering Indian consumers.