MTS's Slogans & Taglines

MTS (Mobile TeleSystems) is the largest mobile operator in Russia, founded in October 1993 as a joint venture between Moscow City Telephone Network (MGTS), Deutsche Telekom, Siemens, and other shareholders. What began as a Moscow-based GSM network has evolved into a comprehensive digital ecosystem spanning mobile and fixed-line telephony, broadband, and fintech services. The brand's enduring slogans, "You know that you can!" and "A Step Ahead," reflect a philosophy of empowerment and forward momentum. In 2019, MTS underwent a major rebranding to reflect its transformation beyond telecom into digital services including banking, entertainment, smart home, and telemedicine. With over 79,000 employees and operations across Russia and the CIS, MTS remains a symbol of Russian digital innovation and the enduring belief that connectivity is the foundation of modern life.