MyPhone's Slogans & Taglines

MyPhone is a Philippine mobile phone brand that has proven a local upstart can challenge global giants. Founded in 2007 by MySolid Technologies & Devices Corp.—a subsidiary of Solid Group Incorporated with roots tracing back to 1933—the brand entered an overcrowded smartphone market with a vision to deliver affordable, quality devices tailored for Filipino consumers. Its philosophy, captured by the tagline "In Ka Dito!" ("You belong here"), reflects a commitment to inclusive connectivity and national pride. Beyond hardware, MyPhone distinguishes itself through customized Pinoy content, intuitive user interfaces, and rigorous performance testing before release. From entry-level smartphones to tablets and accessories, the brand has built a loyal domestic following and expanded into overseas markets. With a legacy often compared to the biblical David and Goliath story, MyPhone remains a symbol of Filipino entrepreneurial spirit, technological ambition, and the enduring belief that world-class innovation can emerge from local soil.