Nextel's Slogans & Taglines

Nextel Communications is a dedicated champion of instant business connectivity, push-to-talk revolution, and the relentless empowerment of mobile workers through one-touch communication, built on a heritage that treats wireless service not as a consumer luxury, but as the vital operational backbone of construction crews, delivery fleets, and field teams. Since 1987, when Morgan O'Brien and partners founded FleetCall in New Jersey to consolidate specialized mobile radio bands, the company evolved from a niche dispatch operator into a national wireless powerhouse commanding over 20 million subscribers at its peak. The 1993 rebranding to Nextel Communications and the launch of iDEN technology—combining digital cellular with Motorola-powered Direct Connect walkie-talkie functionality—created an indispensable tool for industries demanding instant group communication. Its slogans evolved from the savvy "Get Smart, Get Nextel" to the minimalist "Done." and the identity-defining "I do. Therefore I am." The 2005 merger with Sprint formed Sprint Nextel, though the incompatible iDEN network was ultimately decommissioned in 2013. Today, while no longer operating independently, the Nextel brand remains owned by Sprint, its yellow logo and chirp still echoing as a symbol of business mobile efficiency.