SAP SE's Slogans & Taglines

SAP SE is a German-based European multinational software corporation founded in 1972 by five former IBM engineers in Mannheim, Germany. Originally named Systemanalyse und Programmentwicklung, it evolved into the world's leading enterprise software provider. The brand's philosophy, captured by the enduring slogan "The best-run businesses run SAP," reflects a commitment to helping organizations streamline operations and customer relations. Under the modern guiding principle "Run Simple," SAP has consistently transformed complex business processes into intuitive digital solutions. From its pioneering R/2 and R/3 systems to today's cloud-based S/4HANA and intelligent enterprise suite, SAP serves over 400,000 customers across 180 countries. Headquartered in Walldorf, Germany, it remains a symbol of European engineering excellence, business innovation, and the enduring belief that intelligent technology can help the world run better and improve people's lives.