Shopee's Slogans & Taglines

Shopee Pte. Ltd. is a Singaporean multinational e-commerce technology company launched in 2015 under parent company Sea Group (formerly Garena). Initially introduced as a mobile-first consumer-to-consumer (C2C) marketplace, it rapidly evolved into a hybrid C2C and business-to-consumer (B2C) platform serving Southeast Asia, Taiwan, Latin America, and beyond. Its integrated ecosystem spans Shopee Mall for official brand stores, ShopeePay for digital payments, ShopeeFood for food delivery, and Shopee Live for live-streaming commerce, offering categories from fashion and electronics to home essentials and beauty across more than ten markets. The platform has become one of the world's most downloaded shopping apps, serving millions of sellers and consumers with localised logistics and payment infrastructure.

Brand messaging has been highly localised across markets rather than globally uniform. In Indonesia, the platform popularised the practical promise of Gratis Ongkir (free shipping), while in Brazil it shifted from Vem pro app to the culturally embedded Olha na Shopee in 2023, reflecting its strategy of embedding into everyday consumer vocabulary. Campaign-specific slogans such as Shopee 9.9 Super Shopping Day and Shopee 12.12 Birthday Sale have become signature calendar events, reinforced by brand ambassadors including BLACKPINK and Cristiano Ronaldo.