The great name in tape cassettes. (1979)
Don’t miss it. TDK it. (1988)
At the heart of it. (2000)
TDK Corporation is a Japanese multinational electronics corporation that manufactures electronic components and recording and data-storage media.
TDK’s slogan is “At the heart of it.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.