2SM's Slogans & Taglines

2SM is a historic Australian commercial radio station broadcasting on the AM band (1269 kHz) in Sydney, New South Wales. Launched in 1931 by the Roman Catholic Church (under the broadcasting company Broadcast Amalgamated), the station's call sign reflects its origins at St Mary's Cathedral. It established massive cultural equity during the 1960s, 70s, and 80s as Sydney's dominant Top 40 rock-and-roll station. Today, 2SM operates as the flagship asset of the Broadcast Operations Group (colloquially known as the Super Radio Network), a major independent regional broadcasting conglomerate owned by media entrepreneur Bill Caralis. Operating from studios in Pyrmont, 2SM serves as the central hub for the network's syndicated talkback, sports, and news programming, distributed across a network of over 30 regional stations throughout New South Wales and Queensland.