ABC Comedy's Slogans & Taglines

ABC Comedy is an Australian free-to-air television channel launched on 7 March 2005 as ABC2, the Australian Broadcasting Corporation's first digital multichannel. Originally positioned as a general entertainment complement to the primary ABC channel, it offered comedy, drama, documentary, and children's programming. The channel's early identity was captured by the slogan "more choice...more often", reflecting its expanded programming mandate. In 2008, ABC2 underwent a major rebranding with a new yellow logo and the forward-looking call "Connecting 2", emphasising its role in bridging audiences with digital content. The 2011 refresh introduced the positioning "Always Brighter", signalling bold, contemporary programming. In December 2017, the channel was relaunched as ABC Comedy, dedicating primetime to comedy while retaining daytime children's content. It was subsequently rebranded as ABC TV Plus in 2021 and ABC Family in 2024, continuing to serve as a key component of ABC's digital portfolio offering Australian and international comedy, entertainment, and family programming.