Ai FM's Slogans & Taglines

Ai FM (Chinese name: 爱 FM, literally "Love FM") is the national Chinese radio station operated by Radio Televisyen Malaysia (RTM), the Malaysian government's broadcasting arm. Originally launched as part of RTM's radio network, the station was rebranded as Ai FM in 2005 as part of RTM's comprehensive radio station restructuring, replacing the previous Radio 5 Chinese language service. It is regarded as the oldest Mandarin radio station in Malaysia, serving the Malaysian Chinese community with a diverse mix of musical programmes, news, and cultural content. Core offerings today encompass a blend of Mandarin, Cantonese, Hokkien, Teochew, and Hakka programming, reflecting the linguistic diversity of Malaysia's Chinese population. Brand messaging is anchored by the enduring slogan The more you listen, the more you love, reflecting the station's mission to deepen listener engagement through quality content and cultural connection. Broadcasting 24 hours a day from Kuala Lumpur on frequency 89.3 FM, Ai FM is accessible nationwide via FM, DAB+, and streaming platforms. Today, Ai FM continues to serve as a vital voice for the Malaysian Chinese community, preserving cultural heritage while embracing contemporary entertainment.