Hitz's Slogans & Taglines

HITZ (formerly known as hitz fm) is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Berhad. Originally launched as Hitz.FM in January 1997, the station was rebranded as Hitz FM in 2014, and subsequently streamlined to HITZ in 2018 as part of Astro Radio's major digital-first rebranding initiative. Positioned as Malaysia's leading English-language hit music station, the channel targets listeners aged 10 to 29, broadcasting daily from 6 am to midnight across Kuala Lumpur, Kota Kinabalu, Kuching, and numerous regional frequencies throughout Malaysia, Singapore, and Brunei. Core offerings encompass the latest international and local chart hits, exclusive celebrity interviews, and popular programmes including the New Morning Crew, Hitz 10 in a Row, Drive Thru, and Club Hitz. For 25 years, brand messaging was anchored by the iconic tagline Malaysia's No.1 Hit Music Station, which became synonymous with generations of Malaysian youth. In June 2026, celebrating its 30th anniversary, HITZ retired this legendary slogan and introduced a new era of brand identity, reflecting its evolution from a traditional radio broadcaster into a comprehensive multi-platform entertainment destination for young Malaysians.