Qmusic's Slogans & Taglines

Qmusic (previously written as Q-music) is a Dutch commercial radio station launched in 2005 by De Persgroep and Noordzee FM. Positioned as a hits and feel-good music station, the brand quickly established itself as a major player in the Dutch radio landscape, expanding into Belgium in 2008 and becoming one of the most listened-to radio stations in the Dutch-speaking world. Core offerings today encompass a continuous playlist of contemporary hits, classic favourites, and feel-good music, alongside popular programming segments and interactive listener engagement. Brand messaging has evolved through multiple slogans, from the early positioning Q is good for you to the 2015 platform You make us Q, introduced alongside a refreshed logo and visual identity. In 2023, the station adopted the new tagline Q sounds better with you, reflecting its listener-centric philosophy and commitment to creating a shared musical experience. The "You" in the slogan represents both the listeners who inspire the station daily and the advertising partners with whom Qmusic builds collaborative relationships. Today, Qmusic continues to broadcast across the Netherlands and Belgium via FM, DAB+, cable, satellite, and streaming platforms, serving as a vibrant, energetic destination for hit music enthusiasts.