SLAM!'s Slogans & Taglines

SLAM! (Sound Lifestyle And More, stylized as ►SLAM!, previously SLAM!FM) is a Dutch commercial national radio station launched in 1996 as New Dance Radio. In 2000, the station was rebranded as SLAM!FM when ID&T acquired it, with the name representing an abbreviation of Sound, Lifestyle and More. In 2001 it was briefly renamed ID&T Radio, before reverting to SLAM!FM in January 2005 with a more commercially and mainstream-focused music programming direction. On August 31, 2015, the station was streamlined to SLAM! and the slogan evolved from Power to the Beat to the current platform Play Music, Play Life. Core offerings today encompass a Pop & Dance format targeting men aged 20 to 40, with programming built around energetic music mixes, Amsterdam Dance Event promotions, and Formula 1 Month specials. The brand's audio identity is characterised by positive energy and rock-solid vocals, reflecting a mission to create an immersive, rhythm-driven listening experience. Today, SLAM! continues to broadcast across the Netherlands via FM, DAB+, cable, satellite, and streaming platforms, serving as a cornerstone of Dutch dance and pop radio culture.