Today FM's Slogans & Taglines

Radio Ireland Ltd, trading as 100-102 Today FM, is an Irish national commercial radio station launched on St. Patrick's Day, March 17, 1997, as Radio Ireland by a consortium backed by concert promoter Denis Desmond, Westland Studios, and Riverdance producers John McColgan and Moya Doherty. The station secured one of Ireland's two national commercial radio licences from the Independent Radio and Television Commission, initially positioning itself as a talk and arts-focused alternative to RTÉ Radio 1. After struggling to distinguish itself and capturing just 1% audience share, the station underwent a radical overhaul in January 1998, relaunching as Today FM with a more populist, music-driven identity. Core offerings today encompass a vibrant mix of chart-topping pop music, light entertainment talk shows, news, sports, and current affairs, including flagship programmes such as the Ian Dempsey Breakfast Show. Brand messaging is anchored by the enduring slogan It All Happens Here, reflecting its identity as Ireland's go-to destination for entertainment and information. After ownership transitions through Scottish Radio Holdings, EMAP, and Communicorp, the station was acquired by Bauer Media Audio Ireland in 2021. Today, Today FM remains one of Ireland's most popular commercial radio stations, broadcasting nationally on 100-102 FM and reaching millions of listeners weekly.