WLII-DT's Slogans & Taglines

WLII-DT (virtual and VHF digital channel 11, branded as TeleOnce) is a Univision-affiliated television station licensed to Caguas, Puerto Rico, serving the San Juan metropolitan area. Originally launched on May 23, 1960, as WKBM-TV, it was the island’s first English-language VHF station. After financial difficulties led to a shutdown in 1981, Lorimar-Telepictures acquired the license and relaunched the station on April 27, 1986, as TeleOnce with the iconic slogan TeleOnce… Vívelo! In 2002, the station affiliated with Univision and operated as Univision Puerto Rico for nearly two decades. In 2021, under Liberman Media Group ownership, the station returned to its TeleOnce heritage branding while retaining its Univision affiliation. Today, WLII-DT broadcasts from studios in Guaynabo and operates satellite stations WSUR-DT (Ponce) and WOLE-DT (Aguadilla), delivering Spanish-language news, entertainment, and sports programming.

Brand messaging has evolved from the energetic launch promise TeleOnce… Vívelo! (TeleOnce… Live it!) in 1986, which defined the station’s identity for over 15 years, to the Univision-era positioning La que nos Une (The one that unites us). In 2021, the station revived its TeleOnce branding and the enduring Vívelo tagline, reflecting a return to its roots as a locally focused, community-driven broadcaster.