Enlace's Slogans & Taglines

Enlace is a Latin American Christian-based broadcast television network founded on September 9, 1988, by Pastor Jonas Gonzales Sr. in San José, Costa Rica. Originally established in the corner of a spaghetti factory with a ten-watt transmitter covering only a few city blocks, the station was saved from losing its frequency through a partnership with Dr. Paul Crouch of Trinity Broadcasting Network (TBN), who provided critical equipment and support. In November 1996, Enlace launched 24-hour satellite transmission across the Americas under the slogan Una Imagen que viene de lo Alto (An Image that comes from on High). In 2002, TBN formally integrated Enlace as its Spanish-language affiliate, and today it stands as the world’s largest Hispanic Christian broadcasting network, delivering worship services, music, films, and children’s content across the Americas, the Caribbean, the United States, and parts of Western Europe.

Brand messaging has been anchored by the founding vision Una Imagen que viene de lo Alto, reflecting its mission to broadcast the Christian message from a heavenly perspective. While specific later advertising slogans have not been extensively documented in public sources, this enduring positioning underscores Enlace’s identity as a divine conduit for spiritual programming across the Spanish-speaking world.