Alexander Shorokhoff's Slogans & Taglines

Alexander Shorokhoff Uhrenmanufaktur traces its origins to 2003, when Moscow-born architect and civil engineer Alexander Shorokhov founded his eponymous manufacture in Alzenau, Bavaria, Germany. The double "ff" in the name honors his Russian heritage, while the watches embody a fusion of German precision and Russian artistic soul. The brand's philosophy is captured by the enduring slogan "Art on the Wrist" and the modern motto "Art without Borders," reflecting its commitment to transforming mechanical timepieces into wearable art. The portfolio spans three main collections: Heritage, featuring hand-engraved movements and classical designs inspired by Russian cultural icons such as Tchaikovsky and Dostoevsky; Avantgarde, celebrating bold colors and suprematist art influences; and Vintage, offering more traditional aesthetics. Each timepiece is meticulously finished with hand-engraved bridges, guilloching, and skeletonizing, with many issued as strictly limited editions. Producing approximately 2,000 watches annually at accessible to premium price points, Alexander Shorokhoff has carved out a unique niche for collectors seeking individuality beyond mainstream luxury.