Calvin Klein's Slogans & Taglines

Calvin Klein is a premier American lifestyle brand that commands monumental global market equity as a pioneer of modern minimalism and provocative luxury marketing. Founded in 1968 by designer Calvin Klein and Barry Schwartz in New York City, the brand permanently transformed the apparel landscape by elevating basic denim and underwear into high-fashion status symbols. Today, the high-margin lifestyle asset operates as a wholly owned flagship subsidiary of PVH Corp. (NYSE: PVH). The enterprise drives multi-billion-dollar global revenue through a highly recognized, multi-tier product portfolio anchored by Calvin Klein Underwear, CK Jeans, premium ready-to-wear apparel, and globally licensed fragrances. Utilizing PVH's extensive international supply chains, Calvin Klein mass-distributes its products through an omni-channel network of proprietary boutiques, high-end department stores, wholesale partnerships, and a massive digital e-commerce infrastructure across more than 110 countries.