Catalina Swimwear's Slogans & Taglines

Catalina traces its origins to 1907, when Bentz Knitting Mills began producing underwear and sweaters in Los Angeles. The name changed to Pacific Knitting Mills in 1912 with the introduction of swimwear, and the final rebranding to Catalina came in 1928. The brand pioneered fashionable American swimwear, breaking from conservative wool knits to create bold, Hollywood-inspired designs. Its slogans evolved from "Styled for the Stars of Hollywood" in the 1930s—featuring starlets like Bette Davis and Joan Blondell—to the global claim "Around the world... it's Catalina" after founding the Miss USA and Miss Universe pageants in 1952. The portfolio spans swimwear, activewear, and sweaters, with designs by legendary costume designers including Edith Head and Orry Kelly. After becoming a sister company to Cole of California in the 1960s and joining Warnaco in 1993, Catalina was sold to In Mocean Group in 2007. Today, the brand continues to offer accessible swimwear, maintaining over a century of California manufacturing heritage.