Formula 409's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Formula 409 (2026 Edition)
Official Advertising Taglines
Contains no fluorcarbons or other propellants claimed to harm the ozone layer. (1975)
Tough problems call for a powerful formula. (2003)
The towel that cuts grease. (2003)
Let your kitchen shine. (2004)
The beauty of clean. (2004)
Deep-cleansing Formula 409. For a kitchen so clean it shines. (2005)
Behold the power. (2009)
📖 Branding Insight & Heritage:
Formula 409 is a premier American household care brand that commands extensive market equity as a specialized leader in heavy-duty degreasing and hard-surface cleaning. Originally formulated in 1957 by Morris D. Rouff in Detroit, Michigan, the product was initially engineered as a highly potent industrial-strength solvent distributed exclusively in 40-gallon drums to tackle intense grease problems in commercial spaces. Headquartered in Oakland, California, the brand operates as a high-margin consumer powerbrand under The Clorox Company (NYSE: CLX), which strategically acquired the asset in 1970 to anchor its diversified household essentials portfolio. The brand drives substantial corporate revenue through its versatile, surfactant-based chemical formulations specializing in dissolving tough oils, food stains, and deep grime. Utilizing Clorox's massive retail infrastructure and extensive consumer supply chains, Formula 409 mass-distributes its multi-surface sprays across supermarkets, home improvement networks, and commercial industrial channels throughout North America.
What is Formula 409’s slogan?
The current primary slogan of Formula 409 is “ Behold the power. ”
🛡️ Official Brand Verification & Curation
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