Gart Sports's Slogans & Taglines

Sports Authority, Inc. was a premier American sporting goods retailer that once commanded monumental market equity as the absolute largest sports retail chain in the United States. Founded in 1987 in Fort Lauderdale, Florida, and later headquartered in Englewood, Colorado, the high-volume pioneer rapidly expanded to operate over 460 mega-stores across 41 states. In 2006, private equity firm Leonard Green & Partners acquired the enterprise for $1.3 billion. However, burdened by immense debt, weak e-commerce adaptation, and aggressive competition from rivals like Amazon and Dick’s Sporting Goods, the company filed for Chapter 11 bankruptcy in March 2016. Unable to restructure, the brand transitioned to a full Chapter 7 liquidation, closing all retail brick-and-mortar stores by August 2016. Its valuable brand name, digital intellectual property, and customer loyalty databases were subsequently acquired by competitor Dick's Sporting Goods, Inc. (NYSE: DKS) for $15 million.