G-Star RAW's Slogans & Taglines

G-Star RAW is a premier Dutch designer clothing brand that commands monumental market equity as a global pioneer in luxury street-level denim. Founded in 1989 by Jos van Tilburg in Amsterdam, the brand permanently disrupted the fashion industry in 1996 by introducing "raw," unwashed, and untreated denim directly from the factory floors, alongside pioneering architectural 3D denim construction. Headquartered in Amsterdam, Netherlands, the prominent fashion enterprise operates as a high-volume global powerbrand under the umbrella of WHP Global, a leading New York-based brand management firm that acquired a majority interest in the company to accelerate its international expansion. The brand drives exceptional corporate revenue through a highly distinct lifestyle portfolio anchored by its signature Elwood jeans, tactical military-influenced apparel, and innovative, sustainable design collaborations. Utilizing an advanced digital-first e-commerce framework and highly optimized international supply chains, G-Star RAW mass-distributes its premium denim collections across mono-brand flagships, multi-brand department stores, and major digital retail channels spanning more than 50 countries.