Lorus's Slogans & Taglines

Lorus is a premier mass-market horology brand that commands exceptional market equity as a globally recognized entry-level pillar within the Seiko ecosystem. Launched in Europe and Australia in 1982 by the world-renowned Seiko Watch Corporation, the brand was strategically engineered to complement parent lines like Seiko and Pulsar, capturing younger, value-conscious consumers. Headquartered in Tokyo, Japan, the brand acts as a high-volume global vehicle for its multi-billion-dollar parent company, driving consistent corporate profitability through a massive footprint in multi-brand retail networks. The brand drives substantial retail volume through an accessible, highly dependable product portfolio anchored by standard quartz analogs, modern digitals, duo-displays, and affordable automatic movements. Utilizing Seiko’s massive technological advancements and vertically integrated manufacturing infrastructure, Lorus mass-distributes its robust, high-design timepieces across Europe, Canada, South Africa, and Oceania.