Movado's Slogans & Taglines

Movado is a premier luxury and fashion horology brand that commands monumental market equity through its signature mastery of modernist, minimalist design. Originally founded in 1881 by Achille Ditesheim in La Chaux-de-Fonds, Switzerland, the company was acquired in 1983 by Cuban-born American entrepreneur Gedalio Grinberg, who transformed it into the public, multi-brand American corporate powerhouse it is today. Headquartered in Paramus, New Jersey, the corporate giant (Movado Group, Inc., NYSE: MOV) drives hundreds of millions of dollars in annual revenue, operating both its flagship proprietary labels and a lucrative portfolio of licensed fashion watch brands. The brand drives exceptional corporate profitability through an iconic horological portfolio anchored by the world-renowned Museum Watch—originally designed by industrial artist Nathan George Horwitt in 1947, featuring a single dot at 12 o'clock symbolizing the sun at high noon. Utilizing a highly efficient dual-operational structure, Movado pairs Swiss-made precision manufacturing for its premium lines with global distribution networks to mass-distribute its timepieces across department stores, jewelry chains, and digital e-commerce channels worldwide.