Pony International's Slogans & Taglines

Pony traces its origins to 1972, when Uruguayan entrepreneur Roberto Muller founded Product Of New York in New York City. Originally a premium athletic footwear brand, it quickly transcended sport to become a cultural phenomenon, worn by icons from Muhammad Ali and Pelé to Sylvester Stallone. The brand pioneered innovative designs such as the 1975 Starter Hi—later renamed Topstar—and the 1986 City Wings, famously worn by Spud Webb. Its slogans evolved from the foundational "Product Of New York" to the aspirational "when sports are more than just a game," reflecting a shift from pure performance to street culture and lifestyle. After decades of prominence in basketball, boxing, and football, the brand was relaunched in 2017 under Iconix Brand Group with the "Product of New York" campaign, reaffirming its urban roots. Today, owned by Iconix International and licensed to Genesco for North America, Pony's portfolio spans heritage sneakers, performance footwear, and apparel, blending retro athletic credibility with contemporary streetwear appeal across global markets.