Tacori's Slogans & Taglines

Tacori is an American jewelry design house founded in 1969 by Haig Tacorian and his wife Gilda, who left Europe to establish a fine jewelry studio in California. The brand built its identity on fusing distinctive European craftsmanship with California's effortless style, creating handcrafted heirlooms meant to be treasured across generations. The pivotal design element is the Tacori Crescent—a signature half-moon silhouette originally devised as a hidden symbol of love that now defines every collection. The portfolio spans bridal masterpieces including the Dantela lace-inspired collection, the bold RoyalT line for larger diamonds, and the classic Simply Tacori series, alongside earrings, bracelets, and fashion jewelry. Its brand ethos evolved from intimate family artistry to global bridal authority, supported by campaigns such as "Love Tacori" and a commitment to transparency that invites couples into the Glendale design studio. Today, still led by Chairman Haig Tacorian with son Paul as CEO and daughter Nadine as Design Director, Tacori remains a family-run symbol of California luxury and romantic craftsmanship.