Thorlos Socks's Slogans & Taglines

Thorlo Inc. traces its origins to 1953, when Lewis and Mattie Throneburg began producing high-quality military boot socks from a small mill in Statesville, North Carolina. In 1970, their son Jim Throneburg took the helm, pivoting the family mill toward a function-driven mission: to engineer activity-specific socks that protect, comfort, and promote foot health. The brand pioneered the first patented sports socks—including the roll-top golf sock and western boot sock—and later expanded into outdoor, ski, snowboard, and running lines. In the mid-1980s, Thorlo created its outdoor collection tested on Everest and the Appalachian Trail, while 1999 brought the lightweight Thorlos Lites for performance runners. The brand's enduring consumer promise, "Your Feet Will Feel Better or Your Money Back," underscores its engineering confidence. In 2023, a rebrand by High Tide returned the name from Thorlos to Thorlo, introducing the heritage tagline "Moving you since 1980" and repositioning the company as an engineering firm that happens to make socks. Today, still family-owned in Statesville, Thorlo crafts padded performance socks for every activity, from military duty to marathon miles.