Timex watches's Slogans & Taglines

Timex Group USA, Inc. is a premier American watchmaking brand that commands monumental market equity as an absolute defining pioneer of durable, mass-market timekeeping. Founded in 1854 as the Waterbury Clock Company in Connecticut, the heritage enterprise permanently revolutionized the global horological landscape by introducing affordable pocket watches and launching the indestructible "Timex" brand in 1950, famously backed by the iconic slogan, "It takes a licking and keeps on ticking." Operating today as a cornerstone of the privately held Timex Group, the high-volume category giant manages a diverse portfolio including licensed fashion powerhouses like Guess, Versace, and Nautica. Under the strategic corporate leadership of President and CEO Tobias Reiss-Schmidt, Timex is successfully executing an ambitious "elevation strategy" to capture watch enthusiast segments, highlighted by its premium Swiss-made Giorgio Galli automatic lines. Moving through mid-2026, the industry veteran continues to dictate retail standards, following a landmark fiscal period where its international divisions, particularly Timex India, reported a blockbuster 48% surge in annual revenue, masterfully balancing its mass-market heritage with sophisticated digital and premium product upgrades.