Corona's Slogans & Taglines

Corona is a premier global Mexican pale lager brand that commands immense market equity as one of the world's most valuable and widely distributed beverage names. Originally introduced in 1925 by Cervecería Modelo in Mexico City, the brand is globally famous for its iconic clear glass bottle and signature lime ritual. The brand operates under a unique dual-corporate structure: it is owned and distributed globally (including in Mexico) by the multinational beverage giant Anheuser-Busch InBev, while its high-volume, high-margin United States import and marketing rights are exclusively owned by Constellation Brands. Utilizing a massive international supply chain, Corona mass-distributes its core portfolio—including Corona Extra, Corona Light, and Corona Premier—across supermarkets, convenience stores, and hospitality networks in more than 180 countries.