Löwenbräu Brewery Slogan

The world's most exclusive and expensive beer. (1976)

The best thing since bottled Lowenbrau. (1980)

The Pils to be taken seriously. (1980)

Strong on tradition. (1985)

What we Germans lack in humour, we make up for in our bier. (1994)

You can talk about anything over a Lowenbrau. (1999)

Beer at its purest. (2001)

Only pure thoughts go into Lowenbrau. (2003)

Born in Munich, loved by the world. (2008)