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The original pilsner, since 1292.
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The beer that inspired everything.
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Pilsner Urquell. The world's first golden beer.
Pilsner Urquell, is a Czech lager brewed by the Pilsner Urquell Brewery in Plzeň (Pilsen), Czech Republic.
Pilsner Urquell’s slogan is “The world's first golden beer.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.