Schooner Lager's Slogans & Taglines

Schooner Lager is a historic Canadian regional beer brand deeply embedded within the maritime culture and consumer retail markets of the eastern Canadian provinces. Originally brewed in 1959 by the Oland Brewery in Halifax, Nova Scotia, the brand was engineered to honor the legendary Atlantic racing schooner Bluenose, establishing massive local equity across Nova Scotia, New Brunswick, and Prince Edward Island. Today, Schooner operates as a specialized regional asset within the extensive domestic portfolio of Labatt Brewing Company, which is a major subsidiary of the global beverage titan Anheuser-Busch InBev. Utilizing high-volume production facilities to maintain its crisp, traditional North American lager profile, the brand serves as a nostalgic cultural staple, dominating off-premise retail shelves and local hospitality networks throughout Atlantic Canada.